Agenda: (11am to 3pm EDT)

• Group education on The Key Phases of Commercialization

  • Validation: Proving product-market fit, clinical & economic evidence

  • Launch: Engaging early adopters, Day 1 strategy, customer messaging

  • Scale: Driving adoption, establishing teams for scale

  • Continuous Improvement: Defining KPIs and managing Customer feedback

  • Overview of the Commercialization Playbook Framework- handout to each founder for use during day

• Round table discussion- Share current struggles, fears as founder at table then share to class

• Design Science & Tech with Exit in Mind

  • How to plug into Strategic buyers

  • What strategy buyers are looking for

  • Lessons learned

• Playbook Chapter 1: Market & Customer

  • Define segmentation, personas, and ROI frameworks

  • Exercise: Translate clinical/technical → market/customer value

  • Share examples with class

• Playbook Chapter 2 & 3: Sales/Partnerships + Marketing/Branding

  • Sales channels, funnel conversion, partnerships

  • Messaging, positioning, credibility

  • Exercise: Draft a sales channel + messaging map for your product.

• Case Study & Guest Speaker

  • Case overview

  • Lessons learned

  • Group discussion/ Q&A

• Wrap-Up & Next Steps

  • Recap lessons learned- group discussion

  • Draft action plan- refining the Commercialization Playbook