Agenda: 1/2 day workshop (9am to 2:30pm)

• Group education on The Key Phases of Commercialization (1 hr)

  • Validation: Proving product-market fit, clinical & economic evidence

  • Launch: Engaging early adopters, Day 1 strategy, customer messaging

  • Scale: Driving adoption, establishing teams for scale

  • Continuous Improvement: Defining KPIs and managing Customer feedback

  • Overview of the Commercialization Playbook Framework- handout to each founder for use during day

• Round table discussion- Share current struggles, fears as founder at table then share to class (30 mins)

• Playbook Chapter 1: Market & Customer (45 mins)

  • Define segmentation, personas, and ROI frameworks

  • Exercise: Translate clinical/technical → market/customer value

  • Share examples with class

• Playbook Chapter 2 & 3: Sales/Partnerships + Marketing/Branding (45 mins)

  • Sales channels, funnel conversion, partnerships

  • Messaging, positioning, credibility

  • Exercise: Draft a sales channel + messaging map for your product.

Lunch Break and networking (30 mins)

• Case Study & Guest Speaker (1 hr)

  • Case overview

  • Lessons learned

  • Group discussion/ Q&A

• Playbook Chapter 4 & 5: Operations/Team + Finance/Risk (45 mins)

  • Day 1 Launch checklist

  • Establishing a team for scale- needed skills, positions, filling the gaps

  • Understanding burn rate, break-even, risk mitigation

  • Exercise: Finding the gaps in your team and identifying top 2 risks

• Wrap-Up & Next Steps (30 mins)

  • Recap lessons learned- group discussion

  • Draft action plan- refining the Commercialization Playbook